Brand & website design for therapists

Your website should feel as safe as your practice does.

I help therapists show up online with the clarity and warmth that makes ideal clients feel seen before they've even reached out — and confident enough to book.

"The website is incredible — such a perfect blend of our visions. I just cannot stop saying how grateful I am."

— Hanalei Swan

You built your practice around showing up fully for your clients. Your website should do the same for you.

You didn't go into this work to become a marketer. You went into it to help people — and you're exceptional at that.

But somewhere between your caseload, your notes, and actually living your life, your online presence got left behind. Maybe you're still relying on Psychology Today. Maybe you have a website you built yourself that you cringe a little when you share. Maybe it just doesn't feel like you anymore.

The clients you'd love to work with — the ones who are the right fit, who value what you do, who would thrive with your approach — are searching for you right now. They just aren't quite sure they've found what they're looking for.

That's what I'm here to change.

Most therapists get clients despite their website. Let's change that.

Your ideal clients are out there right now — searching, scrolling, trying to figure out who feels like the right fit. When they land on your site, they're making a split-second decision about whether to trust you before they've ever spoken to you.

A generic website loses them in that moment. A website that feels genuinely like you — warm, clear, and specific about who you help — keeps them there long enough to reach out.

That's the difference between a website that exists and one that works.

Here's how I help

Everything your practice needs to show up online — done for you.

01

Brand strategy

I start by getting clear on who you are, who you help, and what makes your practice the right fit for the clients you actually want. This is the foundation everything else is built on.

02

Website copy

I write every word. No briefs to fill out, no blank pages to stare at. Just copy that sounds like you — warm, specific, and written to make the right person feel immediately at home.

03

Web design + launch

I design and build your site from the ground up, then handle every technical detail of going live. You wake up with something beautiful, cohesive, and ready to work.

What working together looks like

Step 1

We talk

You tell me about your practice and the clients you want to attract. I ask the questions most designers never think to ask.

Step 2

I build

I take it from there — strategy, copy, and design. You review at key milestones until everything feels right.

Step 3

You launch

Your site goes live — beautiful, cohesive, and ready to bring in the right clients.

Hi, I'm Raya

I've spent 13 years helping people who are exceptional at their work show up online in a way that actually reflects that.

I'm a brand strategist, web designer, and copywriter — which means I see the whole picture. The positioning, the words, the look, the feeling someone gets when they land on your site. I bring all of that together so you don't have to.

I'm drawn to working with therapists because I believe the work you do matters enormously — and I want the people who need you to be able to find you, trust you, and take that first step.

Your practice deserves a brand as thoughtful as the care you give your clients.

FAQ

Not a single word. I write everything — from your homepage headline to your about page to your service descriptions. You show up to our calls, tell me about your practice, and I take it from there.

Most projects are completed within 4—6 weeks from our first call. I'll give you a clear timeline upfront so you can plan around your caseload.

Projects start at $3,500. I take on a small number of clients each month to make sure every project gets my full attention.

That's actually the best time to get your brand and website right — before you build habits around the wrong message. Many of my clients come to me in the early stages of going private pay precisely because they want to start strong.

That's actually the best time to get your brand and website right — before you build habits around the wrong message. Many of my clients come to me in the early stages of going private pay precisely because they want to start strong.

Absolutely. Whether you're starting from scratch or ready to redesign something that isn't working, the process is the same — we start with strategy and build from there.

Ready to have a website that works as hard as you do?

Book a free 30-minute call. We'll talk about your practice, what you're building, and whether working together feels like the right fit. No pressure, no pitch — just an honest conversation.

RAYA SLAVIN

Brand & website design for therapists in private practice.

RAYA SLAVIN

Brand & website design for therapists in private practice.

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